From Complexity to Clarity: 91Squarefeet’s Hiring Transformation with Reczee

Customer Background

91Squarefeet is a dynamic organization specializing in innovative workspace solutions, with a growing recruitment team that also supports its sister company, Rdash. As their hiring needs scaled, they started using an outdated ATS, which was primarily for record-keeping, with most hiring activities—such as agency collaboration, interview scheduling, and reporting—handled outside the platform. As hiring demands increased, they needed a more integrated and automated system with AI features to streamline operations.

The Need for a More Comprehensive Recruitment tool

The Talent Acquisition (TA) team at 91Squarefeet was looking for recruitment tools that could go beyond just storing candidate data. Their key requirements included:

1. Agency Collaboration Without Spreadsheets

Their previous system lacked agency automation, meaning all candidate submissions from external recruitment partners were tracked manually in spreadsheets. This made it difficult to manage duplicate profiles, track progress, and ensure timely feedback.

2. Unified Recruitment for Multiple Brands

They needed to manage recruitment for two separate companies, each with its own branded career site, while using a single recruitment team to oversee both seamlessly. While they could have done it by buying two ATS subscriptions, it would have complicated the effort by making the entire recruitment team to always login to two separate accounts, fragmented analytics, prone to errors, and other complications.

3. Improved Interview Scheduling & Reminders

Scheduling interviews was not seamless—blocked slots weren’t reflected properly, and reminders weren’t automated. A better system was needed to send calendar invites and email notifications to both recruiters and hiring managers.

4. Smarter Candidate Screening & Automation

The existing ATS had limited automation, requiring manual follow-ups with candidates for feedback, assessments, and more. Identifying top talent from a large applicant pool was also a challenge which was primarily getting skipped due to the volume of applications.

5. Better Recruitment Analytics & Reporting

Tracking recruiter performance and hiring efficiency was difficult. The team wanted a dashboard that provided real-time insights into roles, stages, recruiter productivity, turnaround time and more. They also needed a structured reporting system to eliminate inconsistencies in data entry.

The Reczee Solution

After switching to Reczee, 91Squarefeet was able to centralize and automate key recruitment functions:

1. Agency Automation – Recruitment agencies were given direct access to submit candidates within Reczee ATS, eliminating spreadsheets and ensuring a streamlined review process.
   
   
2. Candidate Screening with Reczee Screeno – Identifying top talent became effortless with Reczee Screeno, which automatically categorized candidates based on attributes like Top Institute, Top Company, Hackathon Winner, etc. This helped recruiters prioritize high-potential candidates instantly.
   
   
3. Seamless Multi-Brand Hiring – Reczee ATS enabled 91Squarefeet to manage hiring for two companies under one platform while maintaining separate branded career sites. Recruiters could oversee both seamlessly without multiple logins, ensuring consistent data, better reporting, and a streamlined process.
   
   
4. Simplified Interview Scheduling – Reczee ATS integrated with Google Calendar to allow real-time availability checks, automated reminders, and smooth coordination between interviewers and candidates.
   
   
5. Automated Candidate Emails, Surveys & Bidirectional Sync – Email workflows were set up at different hiring stages, ensuring seamless communication without manual intervention, along with bidirectional sync for real-time updates.
   
   
6. Advanced Recruitment Analytics – A customizable analytics dashboard provided visibility into recruiter productivity, hiring speed, and role progress with clear TAT tracking.

Results & Impact

Since adopting Reczee, 91Squarefeet has seen:

More Structured Hiring – Recruiters and hiring managers now have a single source of truth for all hiring activities.

Improved Collaboration – With agencies, hiring managers, recruiters, and interviewers all working within the same platform, candidate data, feedback, and scheduling are seamlessly managed in one place, eliminating scattered communication and manual coordination.

Enhanced Candidate Experience – Timely scheduling, reminders, and follow-ups ensure smoother hiring interactions.

Conclusion

By shifting to Reczee, 91Squarefeet has moved from a fragmented hiring process to a fully integrated recruitment system. The TA team now benefits from automation, structured workflows, and real-time analytics, allowing them to focus on hiring the right talent faster and more efficiently.

Looking for a smarter way to manage recruitment? Try Reczee ATS today.

‍