Improving Quality of Applicants: Strategies That Work

Finding quality applicants is crucial to building a strong, capable workforce that drives your business forward. Here’s how you can increase the quality of your applicants using a blend of targeted strategies and tools.

1. Implement Top-of-the-Funnel Screening

One of the most effective ways to enhance the quality of your applicants is by refining the initial screening process. Implementing a top-of-the-funnel screening method allows you to filter out unqualified candidates early on.

Example: Tools like Screeno can automate resume screening, saving time and ensuring that only candidates meeting the minimum qualifications proceed to the next stage. This step reduces the workload for recruiters and increases the likelihood of identifying high-quality candidates early in the process without a lot of human intervention.

2. Invest in Employer Branding

A strong employer brand attracts top talent. When potential applicants perceive your company as a great place to work, they’re more likely to apply.

Actions to Consider:

• Highlight your company culture: Discuss how your organization supports growth, innovation, and employee well-being. Showcase employee testimonials and success stories.
• Engage on social media: Use platforms like LinkedIn to share insights, company achievements, and thought leadership. This helps position your business as a top choice for job seekers.

Learn more actionable strategies in our comprehensive Employer Branding guide.

3. Encourage Hiring Managers to Be Active on Social Media

Hiring managers can play a pivotal role in attracting quality applicants by being active on social media. Their involvement in platforms like LinkedIn can significantly boost your company’s visibility among potential candidates.

Tip: Hiring managers should share updates about their teams, the work they’re doing, and what they’re looking for in new hires. This not only humanizes your brand but also directly engages the kind of professionals you’re looking to attract.

4. Invest in a Referral Program

Employee referrals are one of the most reliable sources of quality applicants. Your current employees know your company culture and the kind of talent that would thrive in your environment.

Strategies to Boost Referrals:

• Gamify the program: Introduce a points system or rewards to incentivize referrals.
• Make it easy: Provide employees with referral links and clear instructions on how to refer someone.

Learn more key strategies in our Employee Referral Guide.

5. Target the Right Job Boards

Posting your job openings on the right platforms is essential for attracting quality applicants. Different roles attract candidates from different platforms and it is very important for recruiters to narrow down their outreach to those targeted platforms.

Example: For tech roles, platforms like GitHub or Stack Overflow might be more effective than general job boards. Similarly, LinkedIn is excellent for professional roles, while other niche sites can cater to specialized positions.

6. Hire Specific Agencies for Headhunting

Sometimes, the best talent isn’t actively looking for a job. Specialized recruitment agencies can help you find and attract these passive candidates.

Actionable Step: Partner with agencies that have a deep understanding of your industry and can headhunt candidates with the skills and experience you need.

Learn more about working with recruitment agencies in our blog.

7. Write Strong Job Descriptions

A well-crafted job description is crucial in attracting the right candidates. It should be clear, concise, and realistic, providing a true representation of the role and the skills required.

Elements of a Great Job Description:

• Clear responsibilities: Outline what the role entails and what success looks like.
• Realistic requirements: Focus on must-have skills rather than a long list of qualifications.
• Company culture: Include information about your company values and work environment.

Check out our predefined Job Description Templates.

8. Post in Recruiter Communities and Relevant LinkedIn Groups

Tapping into recruiter communities and specialized LinkedIn groups can help you reach a targeted audience of potential candidates.

Example: If you’re hiring developers, posting in tech-focused LinkedIn groups or communities like Dev.to can connect you with candidates actively engaged in their field.

We have a dedicated Resources library for your guidance.

9. Attend Targeted Events

Events like PyCon, DevCon, and other industry-specific networking events are goldmines for meeting high-quality candidates.

Tip: Send your hiring managers or recruiters to these events to network and discuss opportunities with potential candidates face-to-face. This personal connection can lead to more engaged applicants.

10. Optimize Your Application Process

A cumbersome or lengthy application process can deter quality applicants. Ensure that your application process is smooth and is easier for candidates to apply.

Example: Too many interview rounds can overwhelm candidates and lead to drop-offs. Consider streamlining the process by combining stages or reducing the number of interviews.

11. Enhance Candidate Experience

A positive candidate experience is key to attracting and retaining quality applicants. This includes clear communication, timely feedback, and a respectful interview process.

Steps to Improve Candidate Experience:

• Keep candidates informed: Provide updates on their application status regularly.
• Respect their time: Ensure that interviews are scheduled efficiently and respect the candidate’s time.

Conclusion

Improving the quality of your applicants is not a one-size-fits-all approach. It requires a combination of strategic actions, from enhancing your employer brand to optimizing your screening process. 

By implementing these strategies, you can attract the right talent that not only fits your current needs but also aligns with your long-term company goals.